Analyzing Competition

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It is important to know the relative position of institutions whose behavior may impact your revenue streams or attractiveness to consumers in the market for your services.

It is even more important to know the relative change in comparative institutions to determine whether your institution is maintaining, gaining or losing position in its markets.

Where are those markets for your services?  Identified by academic disciplines and types and levels of degrees offered.  Also determined by boundaries of legitimacy set by accrediting agencies.

Who are the consumers in those markets? Students seeking certification for employment or continuing education (enrolled or applying for admission). Employees and individuals seeking employment. Governments seeking to achieve social and political goals.  Corporations seeking knowledge products and trained employees.